Spotify Again Raising Prices in U.S. — With Families Seeing Biggest Increase

Premium subscribers will pay between $1 and $3 dollars more per month, beginning in July.

Spotify is hiking up its premium subscription prices in the United States for the second consecutive year. Starting in July, the individual premium plan will increase by $1 to $11.99 per month, the duo plan will rise to $16.99 per month, and the family plan will jump by $3 to $19.99 per month. The student plan will remain at $5.99 per month.

"Users discover and enjoy music, podcasts, and audiobooks on Spotify," the company announced on June 3. "To continue investing in and innovating our product features and providing users with the best experience, we occasionally update our prices."

In July 2023, similar increases were enacted, with the family plan going up by only $1, from $15.99 to $16.99. Last year's hike in the individual subscription price was notable after holding steady at $9.99 for twelve years. For much of its existence, Spotify prioritized rapid subscription growth over profits, but that focus has shifted. Major labels and others are now supporting price hikes as streaming becomes increasingly crucial to their revenue.