Ed Sheeran Gets Nostalgic Diving Into His ‘Old Phone’ In Music Video Featuring Pop-Up Ipswich Pub Gig

The singer has been posting some of the buried treasures he found on his long-forgotten Blackberry, including snaps with Harry Styles, Taylor Swift and late pals Mac Miller and Jamal Edwards.

Ed Sheeran has long known that the line between pleasure and pain is a thin one, best traversed with care and a healthy regard for the surprises life throws at you. That sentiment is essentially the thesis for the singer’s new video for his nostalgic ballad “Old Phone.”

The Emil Nava-directed and Ammolite Machine-produced clip that dropped on Thursday morning (May 8) for the second single from Sheeran’s upcoming Play album (Sept. 12) opens with Sheeran in a wistful mood. Sitting on his hotel bed, Ed flips through old conversations on his dusty, recently recovered Blackberry, saying in voiceover, “I was finding text messages from people that aren’t even here anymore and reading conversations with people I wish I could have conversations with now.”

So, he explains, he did what anyone would do in that situation: he build a bespoke, pop-up pub in Ipswich, MA in March, which fans could gain entry into by sending a video or message from an old phone that had some meaning to them. “I found my old phone today/ In a box that I had hidden away/ Nostalgia trying to lead me astray/ Maybe I’ll unwrite some wrongs,” he sings over gentle acoustic guitar and footage of fans lining up for the once-in-a-lifetime chance to join Sheeran in the pub.